episode Nineteen
Ep 19 – Thread Wallets | How a Simple Idea Became a Global Lifestyle Brand | ONLY FRIENDS ON A POW DAY
Thread Wallets joins Austin live at the Snow Sports Industry Tradeshow to share how a simple elastic wallet idea grew into a global brand influenced by surf, skate and snow culture.
From a lost wallet in Hawaii to a global lifestyle brand, Thread Wallets has built an accessories empire rooted in expression, functionality, and culture.
Austin sits down with Trevor and Mark during their first-ever Australian trade show to unpack the brand’s beginnings, international growth, and commitment to intentional design.
Featuring:
• The elastic wallet that started it all
• Scaling globally through surf, skate & snow
• Product innovation that balances function + style
• Major collaborations with The North Face, Brixton & Cotopaxi
• The big “bum bag vs fanny pack” moment
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