who tf are we?
INDEPENDENT AUSTRALIAN SNOW MEDIA, BUILT FROM INSIDE THE INDUSTRY.
Only Friends on a Pow Day is an independent snow podcast and media platform telling the stories behind snow culture - the athletes, founders, operators, mountain characters, destinations and questionable decisions that make this world what it is.
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AUSTIN TONER
FOUNDER | LEAD HOST | SNOW INDUSTRY INSIDER
THE ULTIMATE FROTH AND HYPE LORD. DAD GUY. KING OF MALAPHORS. PUBLISHED SNOWACTION CONTRIBUTOR AND THE DRIVING FORCE BEHIND OFOAPD.
MORE THAN 20 YEARS ACROSS THE AUSTRALIAN AND JAPANESE SNOW INDUSTRIES - FROM RENTAL SHOPS AND TUNING ROOMS TO BUYING, OPERATIONS AND SENIOR LEADERSHIP IN HAKUBA.
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ELYSHIA TONER
PRODUCER | COMMERCIAL & BRAND LEAD | OCCASIONAL HOST
THE PERSON TURNING AUSTIN’S FOUR-HOUR CONVERSATIONS AND ENORMOUS IDEAS INTO A FUNCTIONING MEDIA PLATFORM.
FORMER DIRECTOR OF RHYTHM JAPAN, MBA GRADUATE, STRATEGIST, PRODUCER AND CHAOS MANAGER. LEADS PRODUCTION, BRAND, PARTNERSHIPS, SYSTEMS AND DISTRIBUTION - AND OCCASIONALLY GETS BEHIND THE MICROPHONE.
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MATTY MYHILL
FOUNDING MATE | OCCASIONAL CO-HOST
AUSTIN’S MATE SINCE GRADE 5 AND AN IMPORTANT PART OF THE ORIGINAL OFOAPD STORY.
MATTY DROPS IN FOR SELECTED EPISODES, INDUSTRY CONVERSATIONS AND THE KIND OF BANTER THAT ONLY COMES FROM MORE THAN 30 YEARS OF FRIENDSHIP. DAD GUY. SNOW-INDUSTRY BOSS GUY. STILL HATES DECISIONS AND ANSWERING HIS PHONE.
FROM FALLS CREEK TO A TORQUAY GARAGE.
Austin and Matty grew up riding Falls Creek, did their first international season together in Fernie and went on to build serious careers in snow across Australia and Japan.
Years later, Austin and Elyshia turned the stories, relationships and industry access accumulated along the way into Only Friends on a Pow Day.
What began in a custom garage studio in Torquay is growing into something much bigger: long-form conversations, video, social storytelling, published editorial, destination content, events and commercial collaborations built around genuine snow culture.