episode Eight
Ep 8 – ROJO Legacy & Loud Prints ft. Jassie Salveson
Snow royalty joins the garage couch as we dive into the legacy of ROJO Outerwear with Jassie Salveson. A colourful ride through bold prints, family business, and women in snow.
Full Description:
In Episode 8, we chat with Jassie Salveson about the story behind ROJO Outerwear – from its humble beginnings in 1987 to becoming a bold, global brand that champions women, sustainability and originality. Jassie shares what it’s like working with her powerhouse mum Jo (aka the Jo in ROJO), the pressures and pride of continuing a family legacy, and what it means to lead with ethics and energy in the snow industry.
We also cover retro style comebacks, family business dynamics, sustainability without greenwashing, and shout-outs to the real ones (Chicks Who Shred, Boarding for Breast Cancer, and more).
🎙️ Recorded in Torquay
🎧 Available on all major podcast platforms
🌐 Listen now at onlyfriendsonapowday.com.au/episodes
#OnlyFriendsOnAPowDay #ROJOOuterwear #WomenInSnow #TorquayLocals #SnowFashion #SnowboardCulture #RetroSnowStyle #ChicksWhoShred #BoardingForBreastCancer #SustainableSnowwear #FamilyBusiness #FemaleFounded #DopamineDressing
